Grigory KoganOnline Pharmacy: Customer Personas and User PathsKnowing the audience and behavior of online pharmacy buyers is key to usability engineering. We created 5 portraits of customers. Check…6 min read·Dec 16, 2020----
Grigory KoganA Perfect Product Card in An Online Pharmacy: Functionality GuideAccording to the research agency Data Insight, two years ago, 45% of users already had an experience of ordering medicines and vitamins…4 min read·Nov 6, 2020----
Grigory Kogan7 Common Mistakes in Online Pharmacy UIOnline pharmacy conversion is known to depend highly on usability. Our team analyzed several websites and identified critical mistakes.5 min read·Oct 23, 2020----
Grigory KoganHow We Developed a Website for the Kalashnikov Academy and Won Two AwardsWe’ve created an educational platform with flexible functionality and scalability. The total number of visitors exceeded 3.6 times.6 min read·Sep 18, 2020----
Grigory KoganGreat Ethnographic Dictation: How We Have Developed a Website to Test 500k+ PeopleHere I describe how we upgraded an international project website by redeveloping it on CMS 1C-Bitrix.6 min read·Sep 11, 2020----
Grigory KoganHow We Increased the Number of Orders for An Online PharmacyAs I wrote earlier, we, at Picom, love complex IT-products in the medical field. Today I will tell you about another interesting project…6 min read·Sep 4, 2020----
Grigory KoganHow we made a website for Paradelphic Games, inclusive competitions of people with disabilities…Today I want to speak about our project for Paradelphic Games, the creative movement of inclusive teams and people with disabilities.4 min read·Aug 28, 2020----
Grigory KoganWhy small and medium-sized businesses are so importantNo doubt you know that small and medium businesses play a key role in their local community’s identity and economic health. They offer…2 min read·Aug 21, 2020----
Grigory KoganHow to Transition Your Team to Remote Work: Planning and ControlWe, at Picom, worked remotely before it became mainstream. Geographically, our employees are located all over the world — from Ukraine to…5 min read·Aug 14, 2020----
Grigory KoganHow We Developed a Service That Reached Top 5 Pharmacy Websites WorldwideWe, at Picom, have been developing and supporting the Apteka.ru service for 7 years. During this time, about 2300 tasks have been…9 min read·Aug 7, 2020----